FIRST
FIRST
Heritage
Born of expertise and know-how accumulated over decades, the FIRST collection embodies Sun Valley's heritage. Each piece has been carefully designed and represents the harmony between innovation and tradition.
Inspiration
The collection draws its inspiration from the heart of the great outdoors. Driven by values such as authenticity, exploration, freedom and respect for the environment, FIRST is an invitation to escape, to reconnect with what's essential, and to live each outdoor moment to the full.
Difference
Each piece reflects meticulous attention to detail, where every element is designed to deliver a superior experience. The FIRST collection features innovative product design and introduces the brand's new logo.
Prestige
FIRST embodies Sun Valley's commitment to offering a premium range that combines aesthetics and performance. Designed for connoisseurs of high quality, this collection is the fruit of the brand's constant quest for excellence.
