The SPORTSWEAR Brand
" Born in Marseille "
In the early 80', in Marseille, Edouard and Gilles Terzibachian, two brothers aged 26 and 19, decide to launch their own clothing brand.
United by their passion for mogul skiing, a sport, straight from the Sun Valley in the United States, the two brothers begin to use all their creativity, and it is at the bottom of their garage that the SUN VALLEY brand will be born in August 1983, at the dawn of an unexpected success ...
At the beginning, the two brothers made the first models themselves. Ski suits intended for the practice of their passion. Combining technicality and style, they are designed in accordance with their values : passion for the mountains and new sports, desire for freedom and harmony with the environment.
The brand was very well received and quickly established itself in the market, notably through sporting event partnerships, which would strengthen Sun Valley’s reputation.
With its ski suits easily recognizable by their bright colors, the company quickly became a major player on the French market.
" The brand with the little surfer "
At the start of 1986, Sun Valley continued its ascent and expanded its range of products, by developing a whole new universe : Surfwear.
Accompanied by the brand's first official logo, this new range was very well received. Evolving on the trend of "fun" and driven by strong values such as travel, freedom or even meeting, the brand is positioned as one of the main players on the French market.
Over the seasons, the brand's development will be marked by numerous partnerships, such as the world-famous Biarritz Surf Festival. The brand will also become an official sponsor of the French Beach Volleyball Team.
For nearly ten years, Sun Valley will ride the “casual” trend, inspired by the “Surfwear” style.
In the mid-1990s, when everything was working out for the brand, the two brothers, attached to their original passion, wanted to take the road back to the world of skiing.
Perfect timing as only a few months later, ski fashion is about to make its comeback.
Carried along by the arrival of parabolic skis, the ski world is once again at the top of the trend.
The new collection of ski clothing, equipped with new technological innovations, such as the membrane, Gore-Tex®, revolutionizes the market and opens new horizons for Sun Valley. The company is redesigning its commercial offer, and at the same time a new logo which will accompany the launch of its new “Skiwear” and “casual” collections for the Fall / Winter seasons and a collection, now “Beachwear”, for the Spring / Summer seasons .
This period will mark the start of a new era for the brand. Always based on its core values, such as travel, discovery and nature, Sun Valley is on the road to success.
The brand's performance is reflected in its ability to design and impose an authentic, innovative and recognizable style. This is the origin of the overall concept of clothing, which the brand is still developing today.
"Discovering the wonders of the world"
In the course of the 2000s, thanks to its experience in the field, the brand decided to develop, always in accordance with its values, a collection specializing in "Free Ride". A daring concept, which consists in practicing a sport outside any formal framework, associated with the pleasure of large, unspoiled natural spaces, with risk-taking and the absence of competition.
It was during this period that the “Team Sun Valley” was created, made up of more than 17 members, notably with Seb Michaud, David Allemoz, or even Julien Ruffier, pioneers of the discipline, who made the brand's colors shine on the slopes around the world.
In harmony with the brand and its desire to think outside the box and to be wherever the desire pushes it, the “Team Sun Valley” goes around the world to discover some exceptional destinations.
From Canada to Kamchatka, via Alaska, Japan, India and Iran, these "Ski Trips", illustrating the collections and the values of the brand. The slogan “Riding People©” as well as the Sun Valley logo, then well defined, became signs of recognition.
In 2004, Sun Valley continues its ascent and becomes the official partner of the French Mogul Ski Team, carrying the brand at the top of the discipline.
Incredible moments of glory will follow, notably with the celebration of 2011 world champion Guilbaut Colas, and Perrine Lafont's victory at the Pyeongchang Olympic Games in 2018.
After almost 40 years of activity, the spirit of Edouard and Gilles Terzibachian is still that of competition. It allows them to be innovative, to regularly gain market share and is also a vector of involvement in the sponsorship of sporting events.
The important thing for Sun Valley is to maintain good relationships inside and outside the company. Employees, suppliers, customers and even distributors are all considered to be real partners. Transparency and proximity are essential for the brand.
Evolving near the sea and two hours from the Southern Alps and the first ski slopes, the choice of La Ciotat as location for the company's headquarters, since 2004, allows the two brothers to build on trust in their various partners, in order to establish lasting and secure relationships.
" 100% frenchy & 100% independent "
Indeed, Sun Valley is one of the most important “Premium” brands in the sector. 100% French and 100% independent, the company traces its guideline by developing a double dynamic : quality products associated with a strong identity (Ski, Free Ride, Travel). One of its strengths lies in particular in the perfect balance of its collections. Inscribed in the world of skiing, the technical and casual collections are always designed to optimize each person's performance with a style at the heart of new trends, making the brand unique.
The brand has established itself in a few years as a benchmark in its sector. Today, Sun Valley allows women and men to dress every day and every season in clothes designed according to the same fundamentals as since its creation in 1983.